Lesson 2 of 6 · 6 min · 1 guided exercise

Regular client updates

Why a short update on a fixed rhythm prevents most client anxiety, with a template you can use weekly or fortnightly.

Most “just checking in” emails from clients are really a sign of anxiety. They haven’t heard anything for a while, and they’re not sure whether that means things are going well or badly. A short update on a fixed rhythm answers the question before they ask it.

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